The strength of a company is orchestrated by its innate character compounded by its will to obey or disobey it's primary objectives. If the company's internal moral choices manifest as a need for money and companionship, it will manifest either a desire for physical proximity, spiritual contact and or intellectual interaction.
In effect, what interests us becomes what we will interact with. If an idea interests us more than others, it takes no need to rationalize that we must refuse the others. The best choice only manifests to us as what we desire. Compound this with divine will and the project that is best suited is best loved and best-paid attention to.
Becoming the afterthought of forethought is a viable goal devoted to premium sales. Sound cuts through everything.